Miele Case Study

For Miele’s annual two day January Sales and Marketing Conference we created a bespoke, immersive challenge and concept which challenged and encompassed all of Miele’s main objectives and won the pitch with a two month event lead time.

We provided end to end event management which included: venue find, client management, event concept, event creative, content, scheduling, branding, print, logistics, entertainment, event design, AV, onsite management, catering, budget management and more.

“Our annual two-day sales and marketing meeting centres around reflecting on the previous year whilst looking into the coming year. Our main objective is always to inspire the sales team and consumer facing teams by bringing to life our objectives whilst addressing any challenges we may or may not face.

Despite the challenge of pitching against an agency we have worked with the for the past two years, Brief2Event won our 2017 project by delivering an event concept, plan and budget that went over and above our expectations.

Both Rachel and Guy are very approachable and their joint experience in Live Events and venue finding was invaluable for this project. Rachel is very calm, proactive and thoughtful. I never felt that I need to micro-manage her and I trusted her fully; she’s very efficient and conscientious. She took our brief, thoughts and feedback on board and delivered an innovative, fun yet productive conference that enabled us to meet our, many, event objectives and deliverables. We thoroughly enjoyed working with Brief2Event and I am not alone in saying this.”
Event Manager, Miele